• 2014 Forrester Groundswell Awards

    CATEGORY: B2C Social Reach   CUSTOMER: Nestle Waters America for Nestlé® Pure Life®   CAMPAIGN #momswisdom /2013 Hydration Movement   OBJECTIVE Join the Hydration Movement and take the Pledge to drink more water

  • OVERVIEW

  • OBJECTIVES

  • RESULTS

    Each storyteller’s, unique Mom’s Wisdom story was shared across their blog, Facebook, twitter, Pinterest, Google+ and more, creating a strong Social footprint across multiple social channels and inspiring people to flood the Nestlé Pure Life Facebook page with positive, and fun mom’s wisdom stories of their own.
  • CONTENT CREATED AND DISTRIBUTED AT SCALE

    Thousands of stories were created by passionate storytellers around the importance of staying hydration and moms wisdom and shared across their primary social channels.
  • #MOMSWISDOM STORIES

  • AUTHENTIC USER GENERATED CONTENT

    Storytellers weaved personal family photographs into their #momswisdom stories and shared extensively across their blog, facebook, twitter, pinterest and google+ communities



  • JOIN THE HYDRATION MOVEMENT

    whilst we have your attention why not take the pledge to drink more water
    TAKE PLEDGE
     
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    Linqia matches brands with influential community leaders who share authentic digital content and meaningful stories amongst passionate audiences. Follow Linqia on facebook, twitter or instagram.
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